Whether they decide to build a new stadium or renovate their current one, Manchester United is exploring a variety of options for the naming rights of Old Trafford.
The FA Cup winners have formed a taskforce to investigate redeveloping the Old Trafford region, considering whether to renovate their current stadium or construct a new, world-class facility, in light of the arrival of new co-owner Sir Jim Ratcliffe.
Determining whether or not to sign a naming rights agreement is seen as an inevitable component of any conversation surrounding a significant stadium project, like the one United is working on.
All possibilities are on the table, but the club is still in the feasibility stage and has not yet made a final choice on how to move forward.
Aware of the sensitivities surrounding themes such as attaching a sponsor's name on the stadium and ticket costs, United is carefully considering and deliberating over a number of related topics.
If United choose to remain at their present stadium but chooses to bring on a sponsor, the name of the ground will remain the same, much as Emirates Old Trafford, the cricket ground.
It is also anticipated that allusions to Old Trafford will remain in any new name if it is ultimately determined that building a new stadium is the wisest course of action.
0 Comments